If you are in business and online at all, then I know you’ve heard that you need to have a visibility plan in order to be seen as an authority in your field. The experts then go on to tell you all about how you can build authority using whichever medium that they recommend, whether that be LinkedIn, Youtube, Facebook, Instagram, or even Tiktok!
What if I could tell you that as believers, we have access to a visibility plan that has the power to change not only the course and authority of your business, but the course of an entire people group for centuries to come?!
Well, that is exactly what I am here to share with you today!
The exact plan that Queen Esther used to get visible in front of her King and to find favor over her request to save her entire people. This exact same plan can be utilized today to get in front of the “Kings” in your industry whether that be customers, leads, or clients.
The Story Being Told…
For our lesson today, we will be jumping into the Old Testament book of Esther. If you are not familiar with the story, a young Jewish girl named Esther has been chosen as the new Queen over a large land as the wife of King Xerxes. This is the same King who had his previous wife killed for refusing his command, so needless to say he is a pretty ruthless ruler. King Xerxes’ right-hand man, Haman has come up with a plot to kill all of the Jews in the land and it is at this point that Esther’s uncle, Mordecai, convinces her that she has been made Queen for “such a time as this.” (Esther 4:12)
It is at this point that Esther realizes she has a real problem on her hands. It is against the law for Esther to come to the King with a request, and if it displeases the King, she would be killed.
Esther now has to come up with a plan to not only get in front of the King to make her request, but to win his favor so he will listen to her plea.
Biblical Visibility Plan Step #1: Be Prepared
Now that we are caught up on the story, let’s dive into Esther’s plan for getting in front of the King, and how that same plan can work to grant us favor in our businesses.
At the end of Chapter 4, Esther leaves her Uncle Mordecai with a request to have him gather all the Jews in their community and have them fast for 3 days. Esther and her maids do the same thing and on the 3rd day, Esther puts on her royal robes and prepares herself to go to the King.
What does this mean for us in our businesses?
Well first, let me acknowledge what Esther did NOT do:
- She did not lose her head and go weeping and wailing into the King’s court as soon as she heard the disturbing news.
- She did not get angry and confront Haman and demand that he change his plans.
- She did not cower and hide, although her actions could have meant certain death.
Instead, she prepared herself to come before the King through seeking the Lord and preparing herself. Now, we are not told whether or not she spent a lot of time in prayer, but in the tradition of fasting, she would have been praying during the times that she would have been eating, so we can assume that she was seeking the Lord’s will often throughout those three days. We can also assume pretty confidently that since she was a lovely young woman who took the time to get dressed in her royal robes (no simple task I’m sure!), then she also took the time to prepare her physical body to look her best.
These 2 simple preparations had Esther ready spiritually, mentally, and physically
to get in front of her King. She prepared herself for the task ahead and went forward in confidence with her head held high to meet the King, no matter what transpired.
We should take note and be prepared similarly in our businesses!
How often do we spend real, dedicated time in prayer before launching a new product or throwing a big event? How much time do we spend preparing our physical selves whether that is outer appearance, or the professionalism of our presentations/materials? If we are to become visible to our ideal audience, then we must take the time ahead to pray, seek the Lord’s counsel, and address our physical appearance.
Biblical Visibility Plan Step #2: Be Positioned
Now this second step is where Esther has to take her first truly gutsy move.
In the first verse of Chapter 5 we are told that she “stood in the inner court of the palace, in front of the king’s hall.” The king happened to be sitting on his royal throne in the hall, facing the entrance and he is pleased with her and holds out his gold scepter to her as a sign that she is welcome to come forward.
Do you think it was an accident that the King “happened” to be sitting on his throne facing the entrance when Esther came and stood in the court? Do you think she picked her location by chance or “hoping” that he would be in his palace on his throne that day?
I believe that she was educated and prepared in her positioning!!
She took the time ahead of that appointed day and hour to research when King Xerxes would be there, where he would be sitting, where he could see her best, and maybe even where the best lighting was so she would stand out. Queen Esther did not sit around hoping to be seen by the King, but rather, she placed herself in a position to be noticed by the audience who she wanted to influence!
How important is this in the growing of our faith-filled businesses!
So often I hear business owners lament that they want to increase their influence, but they are not willing to take the time to research where to find their audience and how to get in front of them in a way that really stands out! If you are serious about growing more visible in your field, then you must be willing to prepare yourself and position yourself to be seen!
Think about ways to identify your target audience and then get your message/product/service in front of them. Whether that is through local networking events, videos online, referrals, or engaging posts, there is a way for you to position yourself for success in your field!
Biblical Visibility Plan Step #3: Be Wise
Alright, now we’re getting to the good part!!
Esther has gotten in front of the King, and thanks to the Lord’s favor and the fact that she is looking good, she has gotten the royal signal to come forward and make her request known to the King. The King even goes on to ask her what is her request and tells her, “Even up to half of the kingdom, it will be given to you.” (Esther 5:3)
You know what? I bet you she runs in there and starts going a mile-a-minute telling him about all the awful things Haman has planned and how the King better step in and do something like yesterday! Right? I mean, I know that’s what I would have done after not eating for 3 days, worrying myself half to death, getting all dolled-up, and finally getting in front of the man who can fix it all with the flick of his scepter!
Nope, not Esther!
Thankfully she had a looooot more patience and wisdom than myself. We are told that she actually invites the King and Haman to a banquet that she has prepared for him.
Now after all of this she is going to go on to prepare a feast for the King and his evil minion?! Well, we know by this point that Esther is one pretty smart lady, so let’s stick with her and see where this story goes.
After her invitation the King summons Haman and they go to the feast. While there the King asks Esther again what it is she wants, and promises her up to half of his kingdom again and still Esther waits. She even goes so far as to invite the King and Haman to a second feast the next day! Haman is so happy by all this extra attention that he goes home and brags to his wife and all his friends about his good favor and they decide to go ahead and build gallows to hang Mordecai on the following day.
It is at the second feast that Esther finally reveals her request to the King and asks his favor on the life of her and her people. The King, overcome with rage, orders Haman to be hung on the very same gallows he had built to hang Mordecai and the king not only pardoned the Jewish people, but created an edict for their protection and rights that was made into law so that the Jews had a right to protect themselves and their lands for generations to come.
This amazing ending goes to show just what is possible when we have wisdom in our dealings. So often, even us believers, jump into asking for the sale or make a request of our contacts without ever delivering value. Queen Esther knew that she was making a huge request against one of King Xerxes most trusted advisors, and that was not something she was willing to take lightly.
In her model, I encourage each of us to delight and invite our clients, contacts, and leads into not 1, but 2 opportunities to “feast” with us before making our request (or sales pitch) known. While you probably won’t be inviting them to a literal feast, there are so many ways that you can provide value and deepen the relationship before you request anything from them…..whether time, referrals, or leads.
In closing, I encourage you to read the book of Esther for yourself and take some time to think about how you can work on preparing yourself, positioning yourself, and using wisdom when it comes to creating a visibility plan for your business!
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